Product Marketing - Building a Product Marketing Team

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Product Marketing Product Marketing Team

Building a Product Marketing Team

How do you break up responsibilities when you're the first and only PMM and now you are hiring a new PMM to work under you? In a fast growing SAAS startup?

3 Answers

What are the key strategies to start with if I am the first Product Marketing Manager in a rapidly scaling-up business?

3 Answers

What cross functional KPIs do you leverage for alignment between product marketing, product, sales and customer success?

2 Answers

What kind of product marketing types are there? What does a "full stack" product marketer look like to you?

2 Answers

What factors should you consider when building out a team and allocating products in portfolio?

I am restructuring my team of three and we look after a portfolio of 7 products (4 proactive, 3 reactive). I am the team lead and I have 2 more junio-mid level PMMs.

1 Answer

How can you measure the value of what a product marketer does? How can you make executives perceive this value?

2 Answers

What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?

1 Answer

What's the best way to articulate Product Marketing's value to other *marketing* teams where there may be duplication of work?

1 Answer

How does your product marketing team work with the product/engineering team to best understand the pipeline of product releases?

3 Answers

How have you scaled and organized your product marketing team? ( by function, product line etc.) What works and what downsides have you experienced?

1 Answer

How do you get buy-in from multiple teams on a longterm strategic initiative when they are bogged down with daily fires. And how do you sustain their interest and commitment?

2 Answers

How do you communicate product marketing updates and activities to the rest of the company?

11 Answers

What does your product marketing team org structure look like?

Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?

15 Answers

How do you structure your Product Marketing team?

22 Answers

When thinking about adding new talent to your team, how do you structure focus areas like Customer lifecycle stage, Persona, Areas of the product and Functional expertise?

We only have one product at HoneyBook but PMM does a lot of different things, ie, lifecycle marketing, research, competitive, feature launches, etc.

9 Answers

How do you define 30-60-90 plans for senior PMM hires? What do you expect from newly hired PMM leads in terms of achieving KPIs?

3 Answers

What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?

11 Answers

What advice would you give a junior product marketing manager who is the first product marketing hire?

I don't want to just be a launch project manager or a new releases copywriter.

10 Answers

What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?

9 Answers

How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?

9 Answers

What are the aspects of operationalizing a Go-To-Market plan that might prove to be most risky?

13 Answers

What are the three most important metrics to measure the impact of a product marketing team?

4 Answers

What are the top 5 questions you ask PMM candidates when hiring for a new role?

3 Answers

What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?

Should PMMs be split into products, Regions, Projects, Teams, A mixture?

5 Answers

How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?

5 Answers

With the job market so hot, how do you structure the recruiting process to go slow enough for you and the team to evaluate several people and fast enough not to lose them to another company?

6 Answers

Do you have any advice for those starting out in product marketing? Are there certain things you wish you knew before going into the field?

Advice and foresight

4 Answers

Does your product marketing team have a Commercialization Manager in the group?

Curious how this role is distributed/defined inside different companies.

1 Answer

How do you develop product marketers on your team in a systematic way?

1 Answer

Can you share a dashboard of KPIs for a PMM organization in a startup?

1 Answer

How do you build a high functioning product marketing team? How do you structure responsibilities?

1 Answer

What is your favorite product marketing interview question and the best answer you've heard?

22 Answers

What are the key things (traits, skills, experience) you prioritize / look for when hiring? How can we best assess during the interview process? Are there any specific questions you like to ask or things to look out for?

5 Answers

What have been your biggest learnings on scaling a business globally?

5 Answers

How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product

8 Answers

What are some unexpected challenges when it comes to influencing and creating a product marketing strategy with a global team?

7 Answers

How do you stay aligned while agile?

4 Answers

When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?

9 Answers

How do you build product marketing for a company that doesn’t understand the function?

3 Answers

What's the biggest weakness you see among experienced candidates for product marketing positions?

3 Answers

If your product marketing team is only or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?

(context: small company, still establishing product marketing function, no senior marketing leader to guide, lots of room to carve own path, looking for best ways to support success!)

9 Answers

What are some of the best resources for Product Marketers to refer to as they grow in their careers?

5 Answers

When building a new PMM organization, what are the most important things to focus on when getting started?

6 Answers

What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?

10 Answers

Should product marketing report into Product management or Marketing?

17 Answers

What's a typical product marketing career path?

15 Answers

How can you allot more time to strategy and larger picture items when you're leading a smaller PMM team (less than 3 total ppl)?

Leading a smaller PMM team means you're still in the weeds many times and it can get difficult to make time for strategical thinking—topics that need to be discussed and brought up with leadership. Any tips on how to balance that?

5 Answers

What is the typical 30-60-90 day plan for a PMM leader?

2 Answers

What are your top questions to ensure you are hiring the right PMM candidates and why?

4 Answers

How do you think about team structure and organization when you have 5PMMs vs 20+PMMs?

Do you ladder individuals into verticals? When does a team warrant a manager vs a collection of ICs?

2 Answers

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