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Product Marketing Team

How do you break up responsibilities when you're the first and only PMM and now you are hiring a new PMM to work under you? In a fast growing SAAS startup?

3 Answers

What are the key strategies to start with if I am the first Product Marketing Manager in a rapidly scaling-up business?

3 Answers

What cross functional KPIs do you leverage for alignment between product marketing, product, sales and customer success?

2 Answers

What kind of product marketing types are there? What does a "full stack" product marketer look like to you?

2 Answers

What factors should you consider when building out a team and allocating products in portfolio?

I am restructuring my team of three and we look after a portfolio of 7 products (4 proactive, 3 reactive). I am the team lead and I have 2 more junio-mid level PMMs.

1 Answer

How can you measure the value of what a product marketer does? How can you make executives perceive this value?

2 Answers

What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?

1 Answer

What's the best way to articulate Product Marketing's value to other *marketing* teams where there may be duplication of work?

1 Answer

What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.

I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.

16 Answers

How would you describe the difference between solution marketing and product marketing?

3 Answers

How do you increase the Product Marketing function's ability to be a more strategic player in the company and not just the launch arm of the feature factory?

18 Answers

What metric, goal or KPI can you put on providing competitive intelligence to the company or product teams?

I work in a company that measures the impact of all projects, but admittedly this is a difficult area to track. Would love to any suggestions/thoughts.

15 Answers

How does your product marketing team work with the product/engineering team to best understand the pipeline of product releases?

3 Answers

How have you scaled and organized your product marketing team? ( by function, product line etc.) What works and what downsides have you experienced?

1 Answer

How do you get buy-in from multiple teams on a longterm strategic initiative when they are bogged down with daily fires. And how do you sustain their interest and commitment?

2 Answers

When do you know you’re ready for your first PMM hire? How do you think about setting that hire up for success?

2 Answers

What are the top 3 potholes to AVOID when establishing or building out the Product Marketing function at a company?

3 Answers

You're the new PMM for a B2B SaaS company that has 40 people and is starting to scale. What should you aim to do in your first month and your first quarter?

9 Answers

How do you communicate product marketing updates and activities to the rest of the company?

11 Answers

What does your product marketing team org structure look like?

Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?

15 Answers

How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?

12 Answers

What are the best uses of Generative AI (i.e. ChatGPT) for Product Marketing teams?

I'm trying to cut through the noise and hype around ChatGPT and understand what can be effectively leveraged to make a PMM team more efficient and creative. What tools and experiments have you run? What's worth trying?

1 Answer

How do you drive alignment across the exec team on messaging

20 Answers

How do you structure your Product Marketing team?

22 Answers

What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?

20 Answers

What advise would you give someone who is trying to break into product marketing?

4 Answers

How do you successfully engage other teams (Design, Product Management, Engineering) in a Go To Market plan?

4 Answers

How do you see ‘narrative’ and ‘story-telling’ playing in to the day to day work for PMM? How does it differ for a PM Manager vs. Director?

1 Answer

If you were the first PMM hire in a B2B company, what would be your approach to growing your PMM team? How would that be different between product-led-growth and enterprise B2B companies?

2 Answers

How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?

17 Answers

When thinking about adding new talent to your team, how do you structure focus areas like Customer lifecycle stage, Persona, Areas of the product and Functional expertise?

We only have one product at HoneyBook but PMM does a lot of different things, ie, lifecycle marketing, research, competitive, feature launches, etc.

9 Answers

How do you develop a one-pager for analyst firms like Gartner to convince them about your product?

The objective is to push the product up to the personalization leadership quadrant. If I were to give more information to the analyst firm, how should I present it and how to go about creating one.

1 Answer

Are you using OKRs to align your team’s efforts to the company goals?

2 Answers

How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)

11 Answers

What are some surprising ways that candidates have stood out to you in PMM interviews? What are your biggest watchouts?

2 Answers

What are your favorite PMM interview questions?

2 Answers

What are the biggest challenges when implementing KPIs for your PMM organization? How have you solved them?

1 Answer

How do you measure the success of a launch or campaign when your sales cycles are 2 quarters or longer?