How does your product marketing team work with the product/engineering team to best understand the pipeline of product releases?

Great question!

First off, it's mostly with the PM team, less so with Eng.

The PM<>PMM relationship has to be symbotic. I typically like mapping a PMM to a Group PM (managing several individual PMs), and these "pods" then have a weekly cadence and do a global readout of activities, metrics, impact, lookback and lookahead each month.

At Clari, we defined a pretty robust "13-week cadence" for the PM<>PMM interlock, made of recurring meetings like

• PM<>PMM 1:1 (weekly)

• Metrics read out (monthly)

• External roadmap work (monthly) & refresh (quarterly)

• Voice of the Market (monthly)

• etc.

Think about YOUR cadence. It works!

It's all about strong, ongoing relationships with our product managers. I make it a point to meet weekly with my product partner to discuss the latest updates from both the product and GTM perspectives. Then, we hold bi-weekly meetings with the larger PMM and PM teams to review the roadmap. These lead up to a comprehensive monthly roadmap review, ensuring we're all on the same page and that our sales team is informed about any changes.

We follow a cadence of reviewing releases for the upcoming quarter at midpoint of the current quarter. Additionally, for all releases identified by product marketing as Tier 1 and Tier 2, a comprehensive NPI process kicks in to ensure cross functional alignment.