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Product Marketing Team

With respect to mergers and acquisitions, what are the steps and priorities you take to integrate the newly acquired product into your overall product marketing strategy?

4 Answers

What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?

11 Answers

What are some cornerstone KPIs that product marketers should use for every Go-To-Market strategy?

15 Answers

How do you perform extensive competitive product research?

I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?

15 Answers

How do I measure sales enablement success?

17 Answers

How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?

5 Answers

What advice would you give a junior product marketing manager who is the first product marketing hire?

I don't want to just be a launch project manager or a new releases copywriter.

10 Answers

What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?

9 Answers

How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?

9 Answers

What are the aspects of operationalizing a Go-To-Market plan that might prove to be most risky?

13 Answers

What is your 30-60-90 day plan when you go into an org with the intention of setting up Product Marketing function for the first time?

8 Answers

Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)

6 Answers

What are the three most important metrics to measure the impact of a product marketing team?

4 Answers

What are the top 5 questions you ask PMM candidates when hiring for a new role?

3 Answers

What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?

Should PMMs be split into products, Regions, Projects, Teams, A mixture?

5 Answers

How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?

5 Answers

With the job market so hot, how do you structure the recruiting process to go slow enough for you and the team to evaluate several people and fast enough not to lose them to another company?

6 Answers

Do you have any advice for those starting out in product marketing? Are there certain things you wish you knew before going into the field?

Advice and foresight

4 Answers

What's the biggest challenge you've ever faced as a product marketing leader and how did you overcome it?

2 Answers

Does your product marketing team have a Commercialization Manager in the group?

Curious how this role is distributed/defined inside different companies.

1 Answer

How do you develop product marketers on your team in a systematic way?

1 Answer

Can you share a dashboard of KPIs for a PMM organization in a startup?

1 Answer

How do you build a high functioning product marketing team? How do you structure responsibilities?

1 Answer

What is your favorite product marketing interview question and the best answer you've heard?

22 Answers

What are the key things (traits, skills, experience) you prioritize / look for when hiring? How can we best assess during the interview process? Are there any specific questions you like to ask or things to look out for?

5 Answers

What have been your biggest learnings on scaling a business globally?

5 Answers

How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product

8 Answers

What are some unexpected challenges when it comes to influencing and creating a product marketing strategy with a global team?

7 Answers

How do you stay aligned while agile?

4 Answers

When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?

9 Answers

How do you build product marketing for a company that doesn’t understand the function?

3 Answers

What's the biggest weakness you see among experienced candidates for product marketing positions?

3 Answers

If your product marketing team is only or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?

(context: small company, still establishing product marketing function, no senior marketing leader to guide, lots of room to carve own path, looking for best ways to support success!)

9 Answers

What are some of the best resources for Product Marketers to refer to as they grow in their careers?

5 Answers

What's your best product marketing 30-60-90 day plan to make a big impact at a new company?

I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.

24 Answers

How do you measure the success of your messaging?

5 Answers

When building a new PMM organization, what are the most important things to focus on when getting started?

6 Answers

When it's hard to tie certain campaigns or assets to the pipeline generation, what other metrics we can consider?

3 Answers

Other marketing roles have clear KPIs; PMM is the only role where we have multiple KPIs. Is there one or two that is critical for PMMs?

2 Answers

I'm a first-time PMM leader at a pre-IPO company; what KPIs should I own and not own?

2 Answers

What are some of the *worst* KPIs for Product Marketers to commit to achieving?

There are many questions about the best KPIs to track, but none about the worst.

4 Answers

In your experience, what KPIs "must haves" for any product marketing role or team?

2 Answers

What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?

10 Answers

How do you make the jump from senior manager to director level in product marketing?

9 Answers

Should product marketing report into Product management or Marketing?

17 Answers

How do you measure the contribution of Product Marketing to the growth result?

Oftentimes, PMM does not directly execute the campaign but rather provides a foundation or collaterals for sales and marketing to use. How do we calculate our percentage of contribution to the final results?

4 Answers

If you had to pick 3 measures to help track the impact of product marketing over time, what would they be and why?

3 Answers

When you have a product marketing team and a marketing team how do you draw the line internally?

1 Answer

What framework do you use to lead and communicate Product Marketing?

2 Answers

What are the challenges one should be aware of when setting up a new PMM function inside the org? How can one overcome them -- any tips?

5 Answers

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