How do you build a high functioning product marketing team? How do you structure responsibilities?
Clari VP, Brand, Content and Product Marketing • November 29
I follow these 5 steps:
I hire the "crème de la crème" players
I think through the best PMM org design
I methodically stay aligned with our cross-functional partners
I communicate the team’s value and impact to the C-suite
I stay laser-focused on measuring success and impact, not volume and activity
I plan strategically
698 Views
Top Product Marketing Mentors
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Stephen Baloglu
Adobe Director of Product Marketing
Related Questions
What’s the best way to segregate global vs. regional product marketing?What systems have you put in place to ensure your product marketers are kept up to date with changes to product timelines?How do you develop product marketers on your team in a systematic way?What are the three most important metrics to measure the impact of a product marketing team?How do you structure your Product Marketing team?What is NOT in the scope of product marketing?