How do you build a high functioning product marketing team? How do you structure responsibilities?

I follow these 5 steps:

1. I hire the "crème de la crème" players

2. I think through the best PMM org design

3. I methodically stay aligned with our cross-functional partners

4. I communicate the team’s value and impact to the C-suite

5. I stay laser-focused on measuring success and impact, not volume and activity

6. I plan strategically