How do you build a high functioning product marketing team? How do you structure responsibilities?
Clari VP, Brand, Content and Product Marketing • November 30
I follow these 5 steps:
I hire the "crème de la crème" players
I think through the best PMM org design
I methodically stay aligned with our cross-functional partners
I communicate the team’s value and impact to the C-suite
I stay laser-focused on measuring success and impact, not volume and activity
I plan strategically
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