Can you share a dashboard of KPIs for a PMM organization in a startup?
Clari VP, Brand, Content and Product Marketing • November 29
While I love this question, I also think that a PMM dashboard has to mirror the company business dashboard!
PMM influences every aspect of the business. As such, the PMM OKRs have to map the big strategic initiatives of your company.
Metrics I like to see on such a dash:
Category Awareness (DLs, views, mentions)
Pipe Influenced by PMM campaigns (assets, launches)
Win Rates (to competitor, status quo, conversion, velocity)
Revenue (ASP Growth, ACV from NPI, deal cycles)
Product Adoption (MAU, WAU, DAU, page views, clicks)
714 Views
Related Ask Me Anything Sessions
Tesing
Sharebird Marketing Associate, Surabhi Jayal on Market Research
Testing feed
Top Product Marketing Mentors
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Related Questions
How do you see generative AI impacting where / how you use market research agencies?How do you prioritize data and also share effectively for learning across the business?What tactics do you use to effectively incorporate new, creative aspects into product launches that can so easily become routine and mundane?What are the key processes you'd set up when expanding the Product Marketing team from 1 to multiple people? How do you establish research as a product marketing function when there is a UX research team already owning most research initiatives?What are common mistakes that you see product marketing teams make when starting a VoC program in their company?