How do you prioritize data and also share effectively for learning across the business?
1 Answer
Axel Kirstetter
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • June 11
My experience with the quantitative side is that its difficult to share with others. You can, of course, make it available, and you should. But unless others replicate the research exactly the way you did it, which feels redundant, its likely their data models are different. I was part of an M&A integration effort. The acquired company similarly canvassed the market but had totally different assumptions. Growth in 12 months (their model) vs 18 months (our model) made for widely different outcomes and it was quite challenging to unify the forecasting aspects of both
343 Views
Top Product Marketing Mentors
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Sharebird Product
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
AlertMedia Vice President Product Marketing
Related Questions
How do you approach validating potential new market directions? And multiple market directions your product could take? How does product readiness affect launch success?How do you measure success when launching a second product? Are you focused on current customer adoption or new customer adoption?What is the one research tool you can't live without?How do you disseminate customer and market insights across the entire company (ie. scalable process), while ensuring the insights are also highly relevant?How do you recommend surfacing customer/prospect/market/competitive insights and recommendations to the product and exec teams on a regular basis when standing up a new program? Any best practices for making it actionable?