What factors should you consider when building out a team and allocating products in portfolio?

When establishing a Product Marketing Management (PMM) team, it is essential to consider the following factors:

• The product's target audience and whether it addresses a single use case or caters to various audiences.

• Whether in-depth technical knowledge is necessary to comprehend and promote the product effectively.

• The organizational structure of the product management team.

• The composition of the sales team or the absence thereof.

• The current and prospective marketing functions within the organization.

• The driving force behind the product's growth, whether it is propelled by sales, marketing, the product itself, or a combination of these factors, such as Product-Led Growth (PLG) or Sales-Led Growth (SLG) strategies.