What factors should you consider when building out a team and allocating products in portfolio?
I am restructuring my team of three and we look after a portfolio of 7 products (4 proactive, 3 reactive). I am the team lead and I have 2 more junio-mid level PMMs.
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • June 27
When establishing a Product Marketing Management (PMM) team, it is essential to consider the following factors:
The product's target audience and whether it addresses a single use case or caters to various audiences.
Whether in-depth technical knowledge is necessary to comprehend and promote the product effectively.
The organizational structure of the product management team.
The composition of the sales team or the absence thereof.
The current and prospective marketing functions within the organization.
The driving force behind the product's growth, whether it is propelled by sales, marketing, the product itself, or a combination of these factors, such as Product-Led Growth (PLG) or Sales-Led Growth (SLG) strategies.
299 Views
Top Product Marketing Mentors
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Stephen Baloglu
Adobe Director of Product Marketing
Related Questions
How have you scaled and organized your product marketing team? ( by function, product line etc.) What works and what downsides have you experienced? What's the biggest difference between marketing a global product vs. a more regional product? What key metrics do product marketing managers need to meet in order to get promoted?What has been your experience ensuring that the value proposition is distributed amongst international teams. And do you use a framework to ensure everyone is following the same value prop.If your product marketing team is only or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?How does your PMM team work with Demand Gen? Who drives ideas for campaigns?