What are the best uses of Generative AI (i.e. ChatGPT) for Product Marketing teams?

Generative AI is a tool, an assistive technology. We all need to keep this in mind, especially leaders who erroneously think how they can replace their people with this tech.

Why is this the case? The tech (today) cannot do one critical thing - creative, strategic thinking. It's dumb. It can serve data and knowledge, but it doesn't have wisdom. What makes the best PMMs is wisdom, having the ability to harness past experiences, customer needs, and sales requests, understand the market and the technical components of a product - and use all of that to make decisions, craft stories and bring something new to life.

Keeping that in mind, I think of generative AI as helping with the microtasks that slow our work.

Get a great tool that's flexible to grow with your team. There are quite a few out there. We have a tool that we use company-wide that's sanctioned by our IT team. In addition to Chat GPT there is also Glean, Jasper, Writer - and many more.

You can create your own "GPTs" - essentially building knowledge bases with relevant inputs and data and training them to meet your needs, like giving them skills. I have a list of GPTs my team has built or plans to build. You're going to have to experiment here, so be patient.

Example GenAI for PMM Use Cases:

• Research a competitor's product lines or messaging

• Turn video transcripts into blog posts

• Create engaging demo scripts from step-by-step how-to's

• Email nurture series generation based on core messaging and target persona

• Create customer case studies from interviews

• Create a GPT for a specific persona and rapidly generate value prompters and objection-handling documents

• Brainstorm product names, taglines, or website headlines

Will the tech get smarter? Of course. I recently heard a great quote from Seth Godin - "it's clear that AI is as dumb today as it will ever be again tomorrow."

We all must keep up and become expert users to elevate our skill sets and remain relevant contributors to the success of an organization. Have fun!