Archer Director of Product Marketing, Jane Reynolds on Establishing Product Marketing

Jane Reynolds

Director of Product Marketing

Product Marketing is new to our organization. A lot of folks don't understand the role. Additionally, it's very difficult to identify metrics for this function. What do you recommend in terms of how to earn buy-in, as well as where to start in the beginning to be able to add value?

Product Marketing

AMA: Archer Director of Product Marketing, Jane Reynolds on Establishing Product Marketing

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