What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?

When evaluating a product marketing management (PMM) team that oversees multiple products or operates within a matrixed structure, high-level or aggregate metrics play a crucial role. While micro-level data might be necessary to drive specific metrics, it is essential to measure team performance at a broader level to gauge overall team health. By examining team-level measurements, leaders can gain valuable insights into the effectiveness and efficiency of their PMM team's operations. Some examples of metrics are:

• Team NPS (broken out by internal stakeholder groups)

• Adoption rate of new features

• Product usage (i.e. DAU or MAU)

• Customer retention rate

• Lead gen and/or conversion rates

• Sales revenue and growth

First, assess these metrics at the team level and then dive deeper to understand drivers. A combination of high-level and granular metrics offers a holistic view of the PMM team's performance, enabling leaders to understand the impact of their strategies and initiatives on a broader scale while also delving into specific areas that require attention and optimization. By leveraging these metrics, PMM teams can align their efforts with organizational goals, drive meaningful outcomes, and continuously enhance their contributions to the company's overall success.