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Product Marketing
Messaging
Messaging Frameworks
Messaging Frameworks
Do you use any specific frameworks for your messaging/positioning? If so, which and how does the process look like?
7 Answers
Describe your best practice for sharing messaging pillars with others in the organization, ie post a message house to internal portal, internal webinar, share out message deck with research & personas, something else?
1 Answer
What are some effective strategies for writing clear and compelling messaging?
This is something I've been struggling with since becoming a PMM
1 Answer
Where do you usually structure your feature/product launch messaging? We have different feature launches and have been creating different documents, but we found that it's been difficult to search.
2 Answers
Do you have an effective "message house" template that works to get internal buy-in and alignment on messaging?
2 Answers
What's included in the best messaging frameworks you've seen?
2 Answers
How do you measure the effectiveness of messaging and positioning? What are your KPIs?
5 Answers
Do you have a repeatable process you use to develop product messaging?
4 Answers
What is the best framework to build a positioning and messaging map?
1 Answer
What is your framework for naming a product?
2 Answers
Can you explain the difference yet relatedness between messaging and positioning to me like I’m a 5yr old?
1 Answer
Can you share the key differences between a B2C product launch vs a B2B product launch? It would also be helpful to get tips on executing the two launches
3 Answers
Can you share examples of Messaging frameworks that you think are best-in-class?
6 Answers
What are good messaging framework resources that you use?
11 Answers
What are some messaging courses you would recommend?
4 Answers
What frameworks do you rely on when creating messaging and positioning? How might these frameworks differ if creating messaging and positioning from scratch vs. updating existing messaging and positioning?
4 Answers
What tools do you use to help you manage your messaging and then disseminate it to the rest of the organization?
3 Answers
In your role working as Product Manager & Go-To-Market or working with PE/VC/pricing consulting firms on company valuation & market assessment, whats your go-to resource with frameworks & examples to conduct B2B pricing power assessment for a product?
6 Answers
Does anyone have a good template used to document personas? I am specifically looking for software architect and software CTO personas.
1 Answer
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