Question Page

What are some messaging courses you would recommend?

Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.comNovember 13

I'm not sure about courses, but recommend the following books:

1. Positioning: The Battle For Your Mind

2. Building a Storybrand by Donald Miller

3. Win Bigly by Scott Adams

Outside of that, there is no better training than practice. Relook at the positioning on your website, on sales decks and decide whether it is consistent with strategy and if not, then come up with new positioning and messaging. 

Daily life provides a lot of observations on positioning. From TV ad slots, to political campaigns, to billboards, and even Linkedin or Dating profiles. People are always positioning themselves and the companies they represent to win in this world.

...Read More
1558 Views
Andrew Stinger
Andrew Stinger
Amazon Sr. PMM, Outbound CommunicationsDecember 18

Anything from my friends at PMA, hands down. They have a great certification program, and they also offer one-off sessions.

Their Narrative Design Masterclass is coming soon!
https://productmarketingalliance.com/narrative-design-masterclass/

They've also got a great Slack community where Product Marketers can share tips & tricks, and ask each other questions, get gut checks on strategy, etc.

...Read More
743 Views
Andy Yen
Andy Yen
ServiceNow Global Partner Marketing DirectorJanuary 18

I've taken two professional development courses on messaging (Pragmatic Marketing, Magnetic Speaking Messaging Course), and several marketing courses online and through school. 

My major takeaway from all of these courses is that marketing is about influence, and as a marketer you need to be the strongest advocate of your own work because everyone thinks they can do marketing.

The best way to differentiate yourself as a marketer is to have a point of view of your industry and to create messaging that is authentic to you. Then find creative ways to show your wins to both internal and external audiences. That will take you a long way. 

...Read More
546 Views
Jessica Shields
Jessica Shields
Forescout Technologies Inc. Director of Product MarketingNovember 25

I would recommend checking out April Dunford's book (she has many interviews / podcasts online as well). She wrote a book called Obviously Awesome. 

https://www.amazon.ca/Obviously-Awesome-Product-Positioning-Customers-ebook/dp/B07PPW5V9C

As for additional courses, I would recommend some storytelling courses. Coursera has a few. This is an area I am researching as well.

...Read More
453 Views
Top Product Marketing Mentors
Morgan Joel
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Stevan Colovic
Sharebird Product
Claudia Michon
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product Marketing