What is the best framework to build a positioning and messaging map?
1 Answer
Aneri Shah
Ethos Head of Marketing, B2B | Formerly Meta, Microsoft • October 27
Here's a template for the framework I use! Feel free to make a copy and try it yourself.
757 Views
Top Product Marketing Mentors
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Sharebird Product
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
AlertMedia Vice President Product Marketing
Related Questions
What do you look for in a candidate when hiring for a leadership role— what are a few key value adds that they need to bring to the table for you on day 1?What's the best way to ensure that messaging evolves at the pace of the company while still maintaining some consistency? Should I give up any hope of running a campaign that lives more than a few weeks?How can you test your messaging?What SaaS tools are you familiar with when it comes to message testing?What are your go to resources you use to gather competitive intelligence about other vendors? How do you compare your product features with those of others?release notes - any recommendations/guidelines you use in order to keep it informative and yet support the marketing efforts related?