What's included in the best messaging frameworks you've seen?

I find that you have to:

1. Understand the audience, their problem, and how they currently solve it

2. Use that to define your product's key benefits and proof points

3. Once you have both the problem and solution well-defined, build your messaging. This is a high-level exercise that tells the story you want to tell about your product.

Here's my messaging framework template if you want to see how this comes to life.

Your messaging should always aim to influence and shape the market's perception of your product. Good messaging accelerates trust between your company / product and your buyer, which in turn leads to demand, adoption, revenue, etc. Your audience is multi-faceted and so your messaging should be as well.

Strong messaging addresses the following points in a clear and compelling way:

• Persona: Who is the target audience?

• Job to be done: What is their "job to be done"?

• Pain points: What's their challenge to accomplishing that?

• Differentiated solution: How can you help them solve that problem in a unique and better way than anyone else?

• Features: What technical features prove that solution?

• Benefits: What's the value they get?

As your go-to-market evolves and matures, you can layer on additional lenses such as regional nuances, business size, and industry. The more personal and relevant your messaging is, the more impact it will have on your buyer.