How is the Product marketing team organized at New Relic? And, what's the PMM process for rolling out new messaging at the company level?

At New Relic, the PMM team is organized by buying center/persona with a platform team that works on foundational capabilities and use cases. Rolling out new messaging is generally tied to a big event (user conference, sales kickoff, etc) and starts at the top, with delivery from the most senior leaders immediately backed by enablement (including certifying on company overview decks, etc) and content refreshes.