Describe your best practice for sharing messaging pillars with others in the organization, ie post a message house to internal portal, internal webinar, share out message deck with research & personas, something else?

A few strategies that I've used to share messaging pillars with my organization include:

• Creating a hub in our intranet that provides view-only access to personas and high-level messaging (I share the full messaging doc only to the teams that need it)

• Conduct an internal enablement session where you go over the messaging

  • Bonus points if you do a Voice of the Customer enablement session where you interview the customer and rephrase their response to validate the value pillars

• Create an interactive demo where you go over each value pillar and provide a customer quote that aligns to the pillar. This is useful for on-demand training for when new employees start.