Question Page

Where do you usually structure your feature/product launch messaging? We have different feature launches and have been creating different documents, but we found that it's been difficult to search.

Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product MarketingApril 18

This is not an easy problem to solve and definitely depends on what tools your company uses. In the past we've used Coda or Notion when those were the tools our entire company was leveraging as an internal portal. However, the easiest way to do this is likely to create a google drive that has folders for templates, your company, products, feature messaging and you can point stakeholders to the folder.

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Nick Ali
Nick Ali
Senior B2B MarketerApril 9

Here are recommendations:

  1. Keep it in one main "document" whether it's a wiki page, Excel, Powerpoint, or Word file with sections for feature and/or product launches.

  2. Make sure the main document has a ToC, preferably one that is automatically generated.

  3. If one document becomes too overwhelming, split off the low level details into separate "documents."

    • Link to the separate documents from the main document.

    • Link from the separate documents to the main document as well.

    • Keep all the documents in the same folder or directory. It's a lot easier for tools to search through a bunch of files in one place than looking all over the network (and it's faster and less frustrating).

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