Product Marketing
Messaging
Messaging
How do i use multiple customer quotes and case study stats to create a 2 pager sales enablement asset?
Im not sure how i can structure this document, but i have (numbers) on how our product benefited the customer and why they chose us over a competitor and multiple quotes from different customers. What is the best way to tell a story?
8 Answers
How do you define messaging at your company?
At my company, the term gets thrown around vaguely and broadly and while mainly owned by PMM, sometimes it is "owned" by Content or Enablement so it gets confusing. I'm curious how each of you define it and how you have successfully defined it more concretely, so that it is clear what Product Marketing owns when it comes to messaging.
1 Answer
What is your strategy for messaging a product that is very early in its lifecycle but is a differentiator for the company?
The promise of it is alluring but actual applications and the back end infrastructure is not ironed out yet.
5 Answers
How do you approach messaging for things that might not excite the customer?
For example, when needing to communicate a price increase or end-of-life message?
1 Answer
Can you share your tips on making a great analyst briefing deck?
I'm about to make my companies first analyst briefing deck. I've made them in the past but want to make a really kick ass one this time around.
7 Answers
How important are brand marketing skills for product marketers compared to analytical skills?
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
16 Answers
For a team member newer to the discipline, how do you train messaging and positioning?
where do you start? what kind of classes? etc.
5 Answers
How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?
What should I do differently? Developers do not want to be sold to.
15 Answers
How can a PMM effectively approach product marketing when the primary focus is not on a tangible product, but rather on intangible factors such as safety and reputation management?
This fintech company wants to boost its brand awareness for its products around safety. The goal is to articulate and drive marketing strategies to promote the positive impact of their brand and build up trust.
1 Answer
How do you best structure and leverage beta releases to assist the product team (with iteration, feedback) and Product Marketing (positioning, messaging, enablement, onboarding)?
How do you collect information from users and disseminate between teams? What does an ideal timeline for a beta look like?
7 Answers
6 Answers
How do you split the PMM function vs general marketing function responsibilities, and how do you better manage this relationship?
Not to create divide or silos, but to be able to handover ownership at a certain stage whilst remaining involved
4 Answers
How do you showcase or describe to interviewers your work in messaging and positioning, without actually showing documented work?
Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
11 Answers
What tools have you successfully used to lead an initial naming brainstorm (e.g., for a new product or business line)?
I'm hosting a cross-department brainstorm to name a new product. I'm curious about what resources (agenda templates, questions, prompts, etc.) others have found successful in similar exercises.
1 Answer
How do you develop a value proposition for a startup that has two offerings that serve two unique customer segments?
Operating to reach SMBs with one product and is scaling upmarket with a new feature targeted to larger enterprises. is it possible to create a value prop that caters to both?
1 Answer