What is the relationship between messaging and the unique value proposition of a feature? Which encompasses the other?
1 Answer
Adobe Sr Director of Product Marketing, Creative Cloud • April 19
This is a really interesting question.
The way to think about this is somewhat as part of building blocks.
The company's positioning is at the foundation. The value positioning is often core to this. Then often different features are proof points of this value positioning for the product or company.
The messaging for the company, product and feature should build upon this foundation.
1397 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Axel Kirstetter
Guidewire Software VP Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Jon Rooney
Unity Vice President Product Marketing
Katie Gerard
Workhuman Head of Product Marketing
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Madeline Ng
Google Global Head of Marketing, Google Maps Platform
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Enable VP of Product Marketing
Related Questions
Where is the best location for product marketing case studies, if any? If not, how do you reccommend an aspiring product marketer to get acquainted with the particular, day-to-day activities of the career besides an internship? Determining messaging at launch is one thing while returning to that messaging post-launch is another. How do you prioritize messaging adjustment and how often should one do this?When coming up with positioning and messaging as part of GTM plan, which key stakeholders/teams (in addition to product and sales) should weigh in?What's an example of a company that you think does product marketing really well?Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)release notes - any recommendations/guidelines you use in order to keep it informative and yet support the marketing efforts related?