How do you incorporate JTBD into messaging? And if so, what's your approach to building that in?
1 Answer
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing • April 18
I love this question and I'm a huge fan of JTBD again from my time at Intercom where this was a huge part of how we build and marketed our products.
This actually needs to start before you get to the messaging stage. This needs to start at the product scoping stage, where you and your product team should develop a PRD (Product Requirements Doc). This doc should clearly define what is the problem to be solved (what is the job customers want to do). Once this has been defined, and a solution is defined and built, you can build your messaging around the Jobs this solution now enables your customers to do - versus feature and functionality.
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