Nisha Srinivasan

Sr. Product Marketing Manager

Questions covered in this episode: 1:13 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:01 What are your roles in Zendesk?5:13 Can you talk about what Zendesk is actually doing with AI?11:30 Can you talk about in more depth was that you have a special emphasis on developing product marketing talent?13:48 Do you have any frameworks?15:31 How does product marketing integrate with the PM team?17:56 How do you measure success for a B2B launch?20:13 What are your tried and true methods of continuing that launch momentum.22:32 How do you think product marketing is going to change over the next five or 10 years? 24:34 How should AI play a role in product marketing? 26:53 How do you achieve work life balance?31:13 What's your favorite thing about product marketing?39:47 What do you think has been the one thing that's been most important for growing your career?  Want more insights from Candace Check out her <a href="https://sharebird.com/profile/candace-marshall">Sharebird Profile.</a>Looking to connect? You can find Candace here on <a href="https://www.linkedin.com/in/candacehmarshall/">LinkedIn.</a>

Nisha Srinivasan

Content

Zendesk Senior Director, Product Marketing, Candace Marshall on Product Launches

Credentials & Highlights