How is AI changing your day-to-day product marketing responsibilities? What can you automate?

Massively. Automation Anywhere is a generative AI-powered platform, so my team and I must constantly read what's happening in the market to keep up. It has to be a range of sources, from data science influencers to the latest launches and campaigns.

On an operational level, we are building GPTs (or Apps) that support the basic PMM tasks we'd love to offload. I'm about to update our OKRs to include the development of GPTs to support various functions. My leads work with our IT teams to add these to our company's sanctioned platform so we can distribute them for broad use. We have a few that are currently in production and are rolling more out every week.

Using these tools gives us more headspace to think about how to do things more creatively, vs. just getting things done. We're still a bit early so the big benefits haven't been realized yet, but I'm super excited for how the PMM role is going to become much more strategic.