Have you found any sales enablement tools that customize content to actually be effective?
1 Answer
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • April 25
Our superstar enablement team is in the process of piloting a custom tool that will just get better over time! We're also leveraging new features of our LMS and enablement platforms. Whatever tool you use, remember to crawl, walk, and then run. You'll learn a lot about seller behavior and adoption to iterate on your next version.
Search: Enable sellers to more intuitively find a piece of content.
Discover: Create a knowledge base for sellers to search for on-demand answers.
Evaluate: Automate sales certifications - Have genAI review pitch transcripts to ensure sellers know the talk track.
Create: Enable sellers to auto-generate customer-facing content (right now this is too high-risk!)
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