Have you found any sales enablement tools that customize content to actually be effective?
1 Answer
Automation Anywhere Senior Vice President, Product & Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • April 26
Our superstar enablement team is in the process of piloting a custom tool that will just get better over time! We're also leveraging new features of our LMS and enablement platforms. Whatever tool you use, remember to crawl, walk, and then run. You'll learn a lot about seller behavior and adoption to iterate on your next version.
Search: Enable sellers to more intuitively find a piece of content.
Discover: Create a knowledge base for sellers to search for on-demand answers.
Evaluate: Automate sales certifications - Have genAI review pitch transcripts to ensure sellers know the talk track.
Create: Enable sellers to auto-generate customer-facing content (right now this is too high-risk!)
641 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Axel Kirstetter
Guidewire Software VP Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Jon Rooney
Unity Vice President Product Marketing
Katie Gerard
Workhuman Head of Product Marketing
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Madeline Ng
Google Global Head of Marketing, Google Maps Platform
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Enable VP of Product Marketing
Related Questions
What certifications or training can help product marketers stay ahead of the curve with AI?Will AI replace product marketers? Or will it become a powerful tool for PMMs to use?What new skills will product marketers need to succeed in an AI-powered marketing landscape? (e.g., Data analysis, understanding AI capabilities and limitations)How have you effectively leveraged AI tools to create messaging?How are you influencing how Product thinks about AI in the roadmap? What can I do to be a more credible partner to the product team in this area?How do you differentiate your AI product capabilities when competitors are saying the same thing?