Question Page

How are you influencing how Product thinks about AI in the roadmap? What can I do to be a more credible partner to the product team in this area?

Claudia Michon
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva ChocolatierApril 25

Oh boy, this is a fun one.

First, it's important to note that my team has a really strong working relationship with Product. It's not always the case in every company, and I think it's fair to those who don't that I provide this context.

I do my own reading and research. I need to know enough to understand what good looks like and what's not meeting the bar for differentiated innovation. You can't do that if you're just sitting around and waiting for Product to hand you a list of features.

I am also incessant with asking PMs questions about everything. I am constantly asking clarifying questions and challenging assumptions - both to learn and to stretch the sometimes-constrained thinking of my peers. Before you reach out, come with a baseline level of understanding to help the conversation be as productive as possible.

Do a lot of competitive research. It will be non-stop because the market is changing so rapidly. Become a source of market knowledge to your PM counterparts. Draft potential stories you can tell in market. Come up with new ways of packaging or branding your AI offerings that might seem unconventional. Push the limits and be radical. It's more fun that way and you'll be able to work with Product to find a happy medium between what's explicitly in the code and the aspirational marketing fluff.

...Read More
612 Views
Top Product Marketing Mentors
Morgan Joel
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Stevan Colovic
Sharebird Product
Claudia Michon
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product Marketing