What are some of the types of industry specific resources you tap into to stay on top of industry trends?
1 Answer
Fabio Maglieri
Yext Director Enterprise Sales • March 16
Good question as it is important to understand specific industry challenges to tailor made your solution to your customer. The more compelling your story is the more likely you will stand out of the plethora of outbound messages customers receive daily.
First of all be aware of the overall economical situation and the effects on the industry your prospect works in.
Second dig deep into industry researches of consultancies and agencies to understand the specific trends and how you can help.
Third it is all about researching the specific challenges of the prospect via interviews, reports and presentations.
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