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Product Marketing KPI's

Product Marketing KPI's

How do you recommend socializing KPIs (before the work starts and when it's done)?
2 Answers
Do you think product marketing performance should be judged based on KPI's or are they more guiding metrics to inform where to spend time and resource?
1 Answer
How did you get started in Product Marketing? Any advice for people breaking in?
2 Answers
How do you set revenue targets for your industry that you're focused on when the sales team's quota isn't tied to your industry?
8 Answers
What Is Product Marketing?
4 Answers
What are the key processes you'd set up when expanding the Product Marketing team from 1 to multiple people?
9 Answers
How do you create and reenforce a culture for you product marketing team as you scale it and what does yours look like?
8 Answers
I’m the first PMM hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?
3 Answers
Due to the collaborative nature of the Product Marketing role, KPIs can sometimes be hard to attribute directly to Product Marketing success. Do you have recommendations for alternative ways to measure the true impact of Product Marketing?
3 Answers
How do you retain good talent, especially when Product Marketing role are in such high demand across the industry
11 Answers
What are some KPIs that you find over-hyped and/or unimportant?
2 Answers
What is an important KPI that you see product marketing teams completely missing?
4 Answers
What should I include in my product marketing budget?
I already have things like Customer Visits, a Sales Enablement / Content Management tool, SKO, pricing model consulting.
8 Answers
What do you see as the difference between product marketing and product management? What skills are valued for each?
1 Answer
Which growth channels have worked surprisingly well for Airtable?
1 Answer
How long is the aver. Deal cycle with big enterprises?
1 Answer
How do you decide product positioning?
1 Answer
What is the marketing strategy of Airtable?
1 Answer
How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?
What channel/form, what content do you include, formats, etc.
8 Answers
For PMMs running campaigns to drive pipeline, what KPIs do you recommend?
1 Answer
There's always a new topic (or sales ask) to cover. How do determine the team has covered one "enough" and balance the need for breadth versus depth?
1 Answer
I'm working at a start-up, and a first PMM hire; what KPIs should I own and not own?
1 Answer
A bit of intuition based on experience - vs “hard”, trainable skill - is part of ANY job really. But do you think product marketers need to rely on it a bit (or much) more than other roles in a software company?
2 Answers
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