Which growth channels have worked surprisingly well for Airtable?
1 Answer
Airtable grows quickly within the enterprise via word of mouth and through natural viral growth. When a team builds a solution on top of Airtable, other teams learn about it and realize they can solve their problems too. If you're asking about standard marketing channels we've seen success in the community, via paid ads (FB + LinkedIn), and of course SEO/SEM.
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