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Product Marketing

Product Marketing Career Path

Product Marketing Career Path

What is the top tactical tip you recommend to a product marketer to be successful?

3 Answers

We are standing up a new competitive intelligence function at my current company. What do you consider must-haves?

4 Answers

What's the best piece of career advice you received?

2 Answers

How do you manage people who don't necessarily report into you?

This could be while giving feedback on a piece of work? Or getting them to prioritise the project you're running.

11 Answers

How do you tailor your content for different stages of the buyer's journey?

3 Answers

How do you think B2B marketers should balance focusing on end users vs. prospective buyers in their marketing?

4 Answers

As a product marketer, is it important to have an online portfolio to showcase some of the work that you've done in the past?

4 Answers

What is a good, tactical tip for building “new feature” content at scale?

2 Answers

How do you navigate a large company to ensure others know your work, no matter what level you are at?

Sometimes you can't depend directly on your manager.

2 Answers

A competitor copies all of our public material. How can we differentiate?

3 Answers

Have you ever considered using a stakeholder empathy map? How much time and resources went into it? And how often do you think a product marketing team needs to refresh it? Thanks

3 Answers

How do you go from a product marketing IC role to a leadership role?

1 Answer

What are the main functions that the PMM interfaces with and how do you see this changing over the next 2-5 years?

4 Answers

What is a rare and valuable skill each marketer should develop?

3 Answers

What are your top 3 tips for someone looking to break into their first Product Marketing role? How do you gain experience without actually holding the title first?

3 Answers

How do you grow from Senior PMM to next level?

1 Answer

How is your PMM team structured?

2 Answers

How important is it that PMMs have experience in other roles whether that is marketing communication, sales, development or any other department PMMs typically partner with?

2 Answers

How do you assess leadership potential when a candidate is looking to grow in product marketing? What are the top skills?

2 Answers

What is product marketing's role in a product-led growth company?

5 Answers

How do you land senior product marketing interviews and how do you effectively prepare for them?

1 Answer

Is it better to get startup experience or experience with a more formal organizational structure?

1 Answer

What do you see as the foundational skill sets and areas of focus for a product marketer? And what are the best ways to establish those skills and competency in those areas?

1 Answer

If you were to hire a PMM today, what skills and attributes would you value most in a candidate?

1 Answer

How does a college grad, best position themselves to be a successful Product Marketer or Marketer in general? Any advice on getting your foot in the door?

1 Answer

What advice would you give to entry-level product marketers?

2 Answers

What is your hot take on running sales plays?

2 Answers

What is your take on PLG vs sales-led sales?

2 Answers

What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?

13 Answers

With respect to mergers and acquisitions, what are the steps and priorities you take to integrate the newly acquired product into your overall product marketing strategy?

4 Answers

How do you recommend someone break into enterprise product marketing after only having start up experience?

I am finding it difficult to get call back from any larger companies due to only having small to midsize startups on my resume.

2 Answers

How do you leverage customer testimonials and case studies in your B2B software product marketing efforts?

3 Answers

What criteria do you use for segmenting the market, and how does it influence your marketing strategy?

1 Answer

Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?

9 Answers

What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?

11 Answers

What key performance indicators (KPIs) do you prioritize in measuring the success of your B2B software product marketing campaigns?

1 Answer

What tactics do you employ to enhance customer retention and reduce churn?

1 Answer

What hard skills are must haves vs nice to have, to be a Product Marketing leader?

7 Answers

Why do product marketing jobs have high turnover?

Most of my marketing colleagues have either gotten fired, laid off, or found a new job within the past 18 months. I've personally have been laid off 5 times and left on my own 5 times in the past 10 years. Why such high churn in marketing?

8 Answers

What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?

13 Answers

How do you perform extensive competitive product research?

I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?

15 Answers

How do I measure sales enablement success?

17 Answers

In what ways to you see (or recommend) product marketers build trust with their XFN partners?

7 Answers

How do you showcase or describe to interviewers your work in messaging and positioning, without actually showing documented work?

Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?

11 Answers

Should people be prepared for interviews with a portfolio of career work? If that portfolio is lost in the mists of time, what should you do?

1 Answer

What are some of your favorite/most recommended product marketing certifications or courses and why?

1 Answer

What advice would you give to people transitioning into product marketing from less common roles like investment banking/finance?

1 Answer

How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?

5 Answers

What advice would you give a junior product marketing manager who is the first product marketing hire?

I don't want to just be a launch project manager or a new releases copywriter.

10 Answers

What questions should you ask during your one-on-ones with the engineers and sales team during your first month at the company?

3 Answers

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