What advice would you give to entry-level product marketers?

There are a few core characteristics that make product marketers stand out, especially those with less experience to pull from in interviews and resumes. Characteristics such as time management, prioritization, strong execution skills, cross-functional collaboration and a basic understanding of the role of storytelling in marketing. 

Wherever you can showcase these skills, even if it's pulling from experiences in a different role or as a student, will help build confidence with the hiring manager that you have the core skills and the rest can be taught. 

My biggest piece of advice is find your niche. It could be a customer segment (i.e, Startups, Dental Offices) and/or a sub-category of an industry (i.e, Fintech Neobanks, SaaS Design). Just make sure you're interested in it. As you build your career, you'll become an expert in this niche, build content / speaking opportunities, and you'll be solicited for that knowledge. It's the easiest way to get ahead and gain additional income over your peers. Best of luck!