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What are some of your favorite/most recommended product marketing certifications or courses and why?

Alex Gutow
Alex Gutow
Snowflake Senior Director of Product MarketingDecember 21

In general, I'm a big believer in product marketers having multiple "tools in their toolkit" to use depending on the project at hand. This means being able to pull different frameworks or skills from multiple places. So as much as possible, try out a course here and there instead of going all in on one certification. And spend time connecting with other PMMs to see what works for them. That being said, here have been some resources that I've found helpful:

  • Pragmatic Marketing: Even if your company won't cover their courses/certifications, you can still access a lot of their templates. These can be a helpful place to start especially if you're new to PMM overall or are taking on new areas within PMM such as competitive.

  • Obviously Awesome by April Dunford: One of the few good books on positioning I've found. She also has a new book out, but I haven't checked it out yet

  • Sharebird: Leverage all that's available here! They do a good job of providing a wide range of different resources and networking depending on what works best for you.

  • Ask Sales and PM: These are two of your most important stakeholders. Better understanding their world will help you work better together.

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