Go-To-Market Strategy

7 Answers
How do you craft a successful Go to Market Strategy for Pre-teen/Teens product vs product targeted at Adults.
To successfully get your kids product off the shelve, I believe both parent and the kids buy-in is required. How do I craft my card strategy to include the parents or guidance being decision makers.
2 Answers
How do you decide when a product launch has ended in order to determine the success of the 'launch'?
Product is being iterated all the time, so where exactly do you consider to be the end of a product launch period.
8 Answers