How do you keep up with competition and how do you bring insights into your strategy?
1 Answer
Amanda Groves
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • January 23
We have operationalized how we glean market and competitive insights as a team. From internal feedback loops, to social listening apps, to CABs, and Salesforce reports - there's a steady stream of competitve insights piped into PMM regularly to inform our programs. Howeever with knowledge comes power. Remember to build for the people who chose you (your customers) and use competitive info to your advantage (positioning and sales enablement).
770 Views
Top Product Marketing Mentors
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Sharebird Product
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
AlertMedia Vice President Product Marketing
Related Questions
How do you use market research to inform priority verticals to go after in your go to market efforts?What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview? Can you describe a situation where the go-to-market strategy had to be adjusted due to unforeseen external factors like COVID or economic downturns? How did you manage the uncertainties and mitigate the risks?How do you decide on the right amount of detail to share in Go-To-Market materials?How do you track the success of your products post-launch?When organizing a product marketing function, what key capabilities are required vs nice to have?