How to plan a launch with 0 budget?
1 Answer
HiredScore Head of Product Marketing • August 4
Leverage the channels that you own and the ones you can earn. What does your marketing team and sales team currently own? Email marketing, one-pagers, ADR outreach, website copy, content, blogs. What can you earn? PR, analyst highlights, podcasts, etc. Get creative! Not every launch has to cost a lot.
966 Views
Top Product Marketing Mentors
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Related Questions
Can you describe a situation where the go-to-market strategy had to be adjusted due to unforeseen external factors like COVID or economic downturns? How did you manage the uncertainties and mitigate the risks?Do you create a risk and mitigation plan for the gtm strategy right out of the gate? If not, how do you predict and reduce foreseen risk?How do you keep up with competition and how do you bring insights into your strategy?How do you identify KPIs to measure the success of your GTM strategy?Could you walk us through your most successful product or feature launch?As PMM, how do you get buy-in with senior stakeholder in a big SaaS tech organisation to execute your GTM strategy in the region?