Could you walk us through your most successful product or feature launch?

My most successful launch to date was with a partner (ecosytem is everything!). It was successful because we proactively identified a rolling list of campaign activites and invested in high-quality promotional materials including co-branded explainer videos, gifs, and landing pages. The campaign was a rolling sequence of integrated activities that ran over an entire quarter. It resulted in increased product utilization, press coverage (earned media), expansion revenue, high-quality traffic and most importantly, happy customers.