How do you know when you've segmented your market appropriately?
2 Answers
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions • December 6
When you see increasing traction (e.g. signups, usage, activations) convert into actual revenue (MRR, ARR, Bookings) in a consistent manner, every quarter.
2003 Views
This highly depends on your sales model, but you’ll want to track key sales metrics by segment over time to see how effective your segments are. That could be revenue metrics like pipeline, bookings, ARR, usage metrics, or even win rates per segment. If you’ve segmented your market well, you should start to see each of these metrics rise
476 Views
Top Product Marketing Mentors
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Stephen Baloglu
Adobe Director of Product Marketing
Related Questions
How do I cross from a product marketing IC to manager?Do you create a risk and mitigation plan for the gtm strategy right out of the gate? If not, how do you predict and reduce foreseen risk?How do you create buyer and customer personas at a B2B early-stage startup if there aren't any customers yet? How do you operationalize messaging so it works for all go-to-market teams?What are the KPIs that product marketers should be tracking for successful product launches and also growth/maintenance of product launch? What’s the best way to track and measure these KPIs, and on what cadence?Do you have recommendations for agencies and/or consultants for deep persona development work?