Market Research

I'm hoping to influence Product and Design to talk to users more and build a clear picture of our user. The team will often refer to themselves as "the consumer" when they're not in our target demographic?

I'm about to make my companies first analyst briefing deck. I've made them in the past but want to make a really kick ass one this time around.

How do you collect information from users and disseminate between teams? What does an ideal timeline for a beta look like?

I'm a product marketing who has been tasked with helping to improve the onboarding experience from a product marketing point of view (emails, comms, in app messages. I have a list of new users that haven't returned to the platform and I'd love some thoughts, feedback, and insights from previous experience.

I see a lot of battles between start-ups about similar features/products; I myself have tried to position our product with a differentiated story not always backed by features. What's the ideal approach? Where does one draw the line?

I'm responsible for the healthcare vertical in North America, and there are different kinds of healthcare staffing that have differing needs, requirements, and sometimes use cases.

I'm responsible for healthcare staffing in North America, and different kinds of healthcare staffing have differing pain points, requirements, and use cases.

I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?

Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?

The product in question is related to energy management and caters to diverse verticals such as agriculture, paper production, and crypto mining. While typically a PMM would craft distinct buyer personas for the purchase journey, handling multiple verticals might result in around 15 personas, which is too much. How do you approach buyer personas in this case? Are personas still essential in this case?

Including research (survey interviews), creating of persona documents, and potentially training teams.

I'm working at a company where we're trying to unlock new industries that we as a company need to have a better understanding of.

What do you recommend just creating a few hypothetical personas initially and adjust/update as you learn of new information, or something else?

Due to fewer customer transactions and engagements, the scarcity of data in B2B markets comes with challenges for relying solely on statistical methods. This can also be said for smaller companies.