How do you know if you can extend your brand with new products or verticals?
1 Answer
Zoom Head of Product Marketing, App Marketplace | Formerly Atlassian, LinkedIn, Intuit • March 27
I have recently published an article discussing Duolingo's expansion from Software as a Service (SaaS) to Consumer Goods. This offers a good example of how a company, Duolingo, can extend its brand to a new vertical.
This exploration could be particularly relevant from a general management viewpoint, especially considering that in product marketing, brand extension might not always be the primary focus.
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