What certifications or training can help product marketers stay ahead of the curve with AI?
1 Answer
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • April 25
Dropping in some resources from a previous response!
Helpful Tip and Resources
Follow Andrew Ng on LinkedIn for thought leadership on the tech
Subscribe to the TLDR newsletters for Marketing and AI
Podcast: The Artificial Intelligence Show
Watch events and read the blogs of the top players in the space (OpenAI, Google, AWS, Microsoft, Nvidia, IBM, Anthropic)
Use AI to master AI - chat with ChatGPT and ask questions like, "Explain RAG to me like I'm in high school" or "Give me 10 ways to use generative AI for [insert use case]
LinkedIn Learning Courses
LinkedIn Learning has a couple of courses on offer. these are great to get a baseline, but remember, the tech is changing so don't expect them to be up-to-date:
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How have you effectively leveraged AI tools to create messaging?How is AI changing your day-to-day product marketing responsibilities? What can you automate?Have you found any sales enablement tools that customize content to actually be effective?What are the best uses of Generative AI (i.e. ChatGPT) for Product Marketing teams?How do you differentiate your AI product capabilities when competitors are saying the same thing?How are you influencing how Product thinks about AI in the roadmap? What can I do to be a more credible partner to the product team in this area?