How do you ensure consistency in messaging across all marketing channels and sales communications?

To ensure everyone is on the same page Revenue Operations should facilitate mapping out user communications including ownership, the goals of the messaging, and the information needed to make the messaging meaningful.

1. Don't fixate on exactly what is going to be said when, because teams need room to experiment and improve. Give general time windows, triggers for emails, and goals so that sales and marketing have a reference of what's going out.

2. Revenue operations should facilitate meetings between marketing and sales leadership to cease opportunities for new campaigns and sequences while ensuring messaging remains consistent in each time window and users don't get too many emails.

3. Revenue operations should ensure messaging is first tested before it is scaled out. Testing doesn't mean just seeing if the new emails perform well, it also should compare them to the emails across sales and marketing that were cut to allow for the experiment.