What are the main responsibilities of Marketing Operations?
Different from Sales and Customer, it carries out different matters, from branding, positioning, demand generation and events. There is also a threshold between marketing analysts (Email, Performance, etc.) and Marketing Ops analysts.
1 Answer
Marketing Operations Consultant | Formerly Marketo, Egencia, SurveyMonkey • September 28
Marketing Operations is often responsible for:
Campaign Operations - Execution of building and deploying digital assets such as emails and webinars, in order to support both Marketing & Sales Team goals. This can include the more technical sub-category of Development Operations, i.e. using HTML, CSS, or JavaScript to build and design emails and landing pages templates to be later customized in a WYSIWYG editor.
-
Platform Operations - Tech stack architecture, hygiene, and maintenance. Guiding the use of technology to be scalable, understanding how each platform captures and ingests data, how they integrate with each other, and across other lines of business, and which is the "source of truth.
1513 Views
Related Questions
What's a good way to approach decisions that other teams feel they should own vs. Revenue Operations feels they should own?What are some good templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?How do you align internal Stakeholders?How do you approach stakeholder management differently based on the team you're talking to?How do you build better relationships with demand generation?What are some examples of the types of insights you used to gain insight from internal stakeholders?