When considering a PMM candidate, do you recommend including a case study/project as part of the interview process?
Coro Head of Product Marketing and Documentation | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • September 9
I'm strongly against tests except for under very certain circumstances for specific candidates - only when my intuition is a little wavy - and even then, I often skip the test and reject the candidate actually.
Instead of this, I suggest making sure you ask the right questions during the interview, and making sure your hiring team also supports you in validating impressions and getting those answers.
1011 Views
Top Product Marketing Mentors
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Stephen Baloglu
Adobe Director of Product Marketing
Related Questions
How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?How can you measure the value of what a product marketer does? How can you make executives perceive this value?How do you build product marketing for a company that doesn’t understand the function?What are the top three KPIs for Product Marketing and how do you track/measure them?How does your product marketing team work with the product/engineering team to best understand the pipeline of product releases?