When considering a PMM candidate, do you recommend including a case study/project as part of the interview process?
Coro Head of Product Marketing and Documentation | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • September 8
I'm strongly against tests except for under very certain circumstances for specific candidates - only when my intuition is a little wavy - and even then, I often skip the test and reject the candidate actually.
Instead of this, I suggest making sure you ask the right questions during the interview, and making sure your hiring team also supports you in validating impressions and getting those answers.
1011 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Axel Kirstetter
Guidewire Software VP Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Jon Rooney
Unity Vice President Product Marketing
Katie Gerard
Workhuman Head of Product Marketing
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Madeline Ng
Google Global Head of Marketing, Google Maps Platform
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Enable VP of Product Marketing
Related Questions
Should product marketing report into Product management or Marketing?How do you stay aligned while agile? How have you scaled and organized your product marketing team? ( by function, product line etc.) What works and what downsides have you experienced? How do you break up responsibilities when you're the first and only PMM and now you are hiring a new PMM to work under you? In a fast growing SAAS startup?What are the three most important metrics to measure the impact of a product marketing team?How best to align Product Marketing and the Product development roadmap?