What is the best tool to store/distribute your marketing and sales assets?

We currently use Highspot — before this we've used a number of CMS systems including Drive & Google Docs, Dropbox Paper, Percolate, and Docurated. We also evluated Guru and some others. We also use Confluence for internal documentation. No tool has been perfect — but we've seen good traction with Highspot.

The biggest challenge imho is on the usage side and getting solid adoption of the tool for all use cases (remixing, pitching, etc). I want good analytics and an understanding of how sales assets are used. The challenge is that there are still a lot of people keeping, storing, and creating presentations on their desktop. It makes measuring performance and impact harder — and also drives me a little crazy on marketing rights (logos/permissions/etc).

Also, if anyone has tips for how you measure and evolve marketing assets, I would love to talk. There is a lot of "I like this" and "I don't like that" or "we need this" but I would like to get a little more regimented to creating and optimizing assets.

We evaluated a lot of sales enablement / CMS tools - Highspot, Showpad, Guru and Seismic included - but the one that has stood out is Highspot to be honest. For me they have the right blend of usability for both marketers and sales people, combined with intuitive reporting so I can actually see what collateral/messaging is working.

What we had before with an enterprise DAM (Egnyte) mixed with an organized spreadsheet to post the latest docuement links worked fine as far as getting assets to the sales team. But it defiinetly didn't help me be more effective at my job - so the ability to provie ROI and metrics for continuous improvment was the key factor. When Highspot showed me their 'Revenue Attribution Report' my mouth dropped and I just told the AE - 'this is how I'm getting my next promotion'. So yeah.. sold me.

Full disclosure, I work for Highspot -- but as a customer prior to joining the company, the product capabilities blew my mind. I loved it so much that when an opportunity to join the company came up I took it because that is how much I believe in it.

I'm happy to answer any questions you might have, feel free to reach out. 

Copying my answer from the following thread: https://sharebird.com/does-anyone-have-suggestions-for-hosting-content-assets-for-the-sales-team-to-referenceuse

We are currently looking into tools like Highspot, Showpad and Docurated. It allows us to create a central respository of managed and tracked collateral/content. Most likely leaning towards Highspot.

These can obviously be slightly pricy so the other option is to keep a very organized Box/Dropbox folder that makes all content and collateral available to the sales team. This will make it difficult to track how things are being used, but is definitely a good starting point.

I've used both Showpad and Docsend in the past. 

Showpad has some additional capabilities that Docsend doesn't have but Docsend could not be easier to get the sales team and SDR team to actually use.

I also put all of our gated content on Docsend which allowed me to sync visit times and view rates to Salesforce as activities e.g. John Smith and Acme Corp spent 3:51 reading Ebook X