Developer Journey vs. Classic Funnel: what's the difference?
1 Answer
Postman Head of Marketing • November 17
There is not really a difference if you are working at a product led growth company. You should drop developer sign ups the same way you would track any marketing funnel:
- Site visits
- Evaluations
- first day usage
- second week usage
- monthly active usage
- feature usage
- upsell
- customers
- revenue
The real difference is the channels you use to market to them. See some of my answers from channel questions in the AMA for where to go for those!
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