What are some market research strategies for successfully entering new markets or driving growth among existing warm leads?
1 Answer
Axel Kirstetter
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • June 11
With existing leads one needs to check how representative they are of the market overall. Is their use case one that can be replicated. Is their brand name recognizable so they serve as an anchor beachhead.
We answered a question on market research for new markets earlier. Essentially, its checking into similarities of customer base and use case, understanding supply chains and distribution factors, and getting on top of regulatory and legal realities.
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