Question Page

How much you rely on keyword search volume as an indicator of interest and demand?

Vishal Naik
Vishal Naik
Google Product Marketing Lead | Formerly DocuSignNovember 15

In my opinion, its a valuable proxy for interest and demand. I've seen, and used, Google Trends data to measure interest. But would note that its probably best to use search volume to compare interest and demand. For example compare vs another point in time or compare vs competition.

...Read More
3042 Views
Top Product Marketing Mentors
Morgan Joel
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Stevan Colovic
Sharebird Product
Claudia Michon
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product Marketing