How do you prioritize different customer needs across the globe?
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • September 7
Since rev gen/attainment is our north star, we prioritize efforts based on TAM per region. There are also localization dependencies for a global SaaS strategy, so we work with security and legal to ensure our product is servicable to global solutions before prioritizing market entry/SoW takeover. Fortunately, many of the assets we create in the US market can be repurposed in a global environment, we just depend on boots on the ground resources to reorient for common use cases/provide market feedback to us so we can course-correct for fit across EMEA, APAC, LATAM and other target markets.
947 Views
Top Product Marketing Mentors
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Stephen Baloglu
Adobe Director of Product Marketing
Related Questions
What are the key processes you'd set up when expanding the Product Marketing team from 1 to multiple people? Can you differentiate between a Product Marketing Manager and Senior PMM?What are the top strategic tasks that a B2B Saas Product Marketer should focus on? Is there any specific tactics that they should have ownership of?How do you ensure that the company voice & tone comes through in other regions?How do you retain good talent, especially when Product Marketing role are in such high demand across the industryHow do you create and reenforce a culture for you product marketing team as you scale it and what does yours look like?