Can you differentiate between a Product Marketing Manager and Senior PMM?
1 Answer
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • November 30
I typically assess my Product Marketers' impact and seniority based on a few dimensions. Some of them are function agnostic, others are pmm specific, like:
Positioning & Messaging
Presentation & Communication Skills
Cross-Functional Partnership
Launch & Execution
Research & Data
Main difference between a mgr and sr mgr to me is the ability to think more holistically, find issues or challenges that apply to a broader scope, outside of their core function, and find solutions that also will help more broadly.
672 Views
Related Ask Me Anything Sessions
SurveyMonkey Director of Product Marketing, Mike Greenberg on Building a Product Marketing Team
September 25 @ 10:00AM PST
Instruqt VP of Marketing, Sean Lauer on Building a Product Marketing Team
Atlassian Head of Product Marketing, Ben Rawnsley-Johnson on Building a Product Marketing Team
Top Product Marketing Mentors
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Sharebird Product
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
AlertMedia Vice President Product Marketing
Related Questions
What are the key processes you'd set up when expanding the Product Marketing team from 1 to multiple people? How do you go about creating a product marketing plan from scratch for an early stage start-up?For Product Marketing leaders, what is your number one challenge right now?How best to align Product Marketing and the Product development roadmap? I've seen more work going into smaller regions that may not yield a high ROI (more enablement material, training is required w/ the smaller regions). Any recommendations on how a team can use their resources and time wisely when covering a global market while ensuring that each of the regions feel supported. What is the typical 30-60-90 day plan for a PMM leader?