How do you plan and strategize for annual product marketing activities and objectives?
1 Answer
Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor • December 5
For me, it's important to align PMM activities (and others) from the top down, realizing that there are always changes as the year goes on:
1. Business (Strategy) Goals
2. Marketing Goals and Strategy to achieve #1 (includes GTM strategy/plan) - chunked into quarters
3. PMM objectives and plan (in support of #2) - chunked into months by individual or product
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