What are your top 3 insights in creative value prop for developers' focused products?
Postman Head of Marketing • November 18
1. Be literal instead of aspirational
2. Speak to their pain points and really understand what those pain points are
3. Say more with less - white-papers and really long form blogs that are not helpful will not work. Leverage the community aspect as much as possible here and use code snippets, real life get your hands dirty demos
1140 Views
Related Ask Me Anything Sessions
Crossbeam Senior Director Product Marketing, Amanda Groves on Developer Product Marketing
Amazon Product Marketing at Fire TV (Smart TVs), Amey Kanade on Developer Product Marketing
Atlassian VP / Head of Product Marketing, Agile and DevOps solutions, Justine Davison Developer Product Marketing
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Axel Kirstetter
Guidewire Software VP Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Jon Rooney
Unity Vice President Product Marketing
Katie Gerard
Workhuman Head of Product Marketing
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Madeline Ng
Google Global Head of Marketing, Google Maps Platform
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Enable VP of Product Marketing
Related Questions
How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below?
1) PMM with Sales
2) PMM with CSM
3) PMM with Marketing
4) PMM with Product
How do you drive alignment across the exec team on messagingWhich platform is the best in your opinion to reach the target audience of an Atlassian app? (inbound, outbound opportunities, events, anything) How technical does your messaging need to be when marketing to developers?How do I measure the effectiveness of my developer marketing campaigns?How to make tech persons such as sys admin, backend dev and so on, to try your product (prototype/demo version/ MVP) to get their feedback while you don't have the promotion goal in mind at all. But they don't believe you