What are your top 3 insights in creative value prop for developers' focused products?
Postman Head of Marketing • November 17
1. Be literal instead of aspirational
2. Speak to their pain points and really understand what those pain points are
3. Say more with less - white-papers and really long form blogs that are not helpful will not work. Leverage the community aspect as much as possible here and use code snippets, real life get your hands dirty demos
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